our mission
Our mission is a simple, but important one:
To create products, content, and community centered around healing.
To do good things.
we're fringe
Hey there, nice to meet you. We are the team at Fringe.
hey there, nice to meet you
We are the team at Fringe. We are a curious, passionate, outer-edge-living, nature-dwelling, music-loving, drum-beating group of fire-starting humans. We share stories about the powerful ways our ancestors healed, and provide solutions for utilizing their wisdom in our modern world.
We are passionate about connecting today’s science to those powerful healing stories from our past. We dive into natural health topics and provide the science behind all the things your grandmother’s grandmother did to heal – like making sure the cells in our body get the energy they need from the incredible power of light.
Thanks for being a part of this journey with us.
meet our team
Alyson Evans, DC
OWNER & CO-FOUNDER
Hi. I’m Alyson, often called Aly, Al or Dr Alyson depending on what decade of my life I was in.
The idea of ‘Fringe’ had been brewing inside me for a very long time. A company that would help a lot of people, make people feel welcome, change the principles of ‘doing business’ and most of all create a space that everyone, including myself, could learn and grow.
I have been fortunate to be surrounded by some incredible people in my life. They have shaped me and taught me so much about friendship, leadership, and love. There are many founders with a long list of accomplishments, but I am not one of them. However, I have a long list of relationships that I hold sacred in my life, and because of that – Fringe had a solid foundation to form.
I simply love building on ideas, building teams and building companies from small sparks into big bonfires. The daily rituals of Gathering, learning, leaning in and working hard towards a common goal with a team – this is home for me.
Perhaps best put this way – I am a dreamer. I feel things as real, long before they exist. I do my best to keep my head in the clouds and my feet on the ground, so those dreams become real for others.
Fringe is a name that implies ‘the outer edges’ or ‘unconventional’ and it meant a lot to me to have established a company where this philosophy of life and living is embraced. The fringe is where change happens. As a nation, we are sick. We have become completely disconnected from the natural world. We stand on the shoulders of the generations who came before us, that had wisdom about healing that we have forgotten. Everything we need to heal is within us, and around us. It is time to start talking about what really makes us feel well. It is time to be on the fringe.
Fringe was my dream for many years and now it’s ours to share, our team will continue to grow, and I couldn’t be more grateful to those of you inspired to come along on this wild ride.
Anthony Caligaris
CEO & CO-FOUNDER
Okay. Founder’s note time. Time to write something insightful, inspiring, humble, but with a big vision to change the world that doesn’t scare anyone away. No big deal.
Here goes.
My name is Anthony John Caligaris and I was born in foggy London in 1984. We moved to Philadelphia when I was pretty young, and then after a few years, headed out to Northern California where I did most of my growing up.
NorCal is a unique place, a beautiful place in a lot of ways, but it’s not immune to some of today’s greatest challenges. There’s an unmistakable hustle culture just below the biohacking and wellness surface, and I think that culture is killing us.
It was killing me, anyway.
For a solid 6 year period my career skyrocketed. I made more money in a year than I had in the previous 8, but I was sick, unhappy, and I was afraid I was literally dying. I was dry heaving every 5 minutes all day long and my brain fog made it nearly impossible to engage in life. I ended up getting an MRI and blood work done thinking that maybe I had a brain tumor…
…but it was just stress. That was it. Just stress. And I have an amazing life, with amazing family and friends, so the only culprit here was work. I was shocked that work could have that much impact on me.
So I quit. And we started Fringe with a big bawdy bodacious goal: to heal the world.
You’ll see on our site, in our digital community, and everywhere that we say words that our goal is to connect yesterday’s medicine to today’s science in an effort to bring those modalities back into common practice. You’ll probably also notice that I’m one of the only people on this team without a medical degree. So what am I doing here?
My background is in economics, organizational management, and the desire to one day execute a killer cartwheel. But what I’m here to accomplish is to prove the efficacy of a new business model. A model in which customer satisfaction and employee wellness and retention are our north-star metrics.
I wholeheartedly believe that there’s a better way to do work, and I’m at Fringe to prove that “soft” metrics actually have profound economic impact. If we can accomplish a new model based on that concept, perhaps we can slowly start to chip away at the hustle vibe as the only option for work, forging a path back to wellness not only in our lives, but in our work.
I’m psyched. Let’s get started.
happy healing, love fringe
